RED CHAIR Portland is designed to teach today's business leaders in the Greater Portland area how to properly build, integrate, manage and measure Social Media programs.

Note: RED CHAIR is offering two separate events in Portland on the 11th and 12th of March. This is the full day C-suite and Executive level session held on the 11th of March.

If you are an account level professional, you may want to register instead for our half-day program on the 12th of March. Click here to go check it out.

This full day session - developed specifically for C-suite and Senior Executives managing complex organizations - will provide the framework, insight and step-by-step methodology needed to properly operationalize Social Media programs for organizations of all sizes. What follows is a brief breakdown of what the programme will cover:

1. Strategy: How to properly develop, plan and set goals for social media programs and campaigns, both in the short term and long term. This will be a mostly strategic discussion.
2. Integration: How to effectively plan for the deployment and integration of a social media program across the organization, regardless of size or complexity. This mostly operational discussion will cover topics ranging from dealing with departmental silos to how to create an internal structure for the program within the organization.
3. Management: Once it is in place, how to manage a Social Media program, from monitoring, engagement and community management to customer support and online reputation management. This mostly tactical discussion will cover the true “how to” of program management and proper execution, from legal considerations to flawless execution.
4. Measurement: The final portion of the session will focus on how to measure success, from setting KPIs to the almighty R.O.I., as well as drawing the correct insights from what may seem like overwhelming amounts of data. This mostly analytical discussion will focus on establishing effective measurement systems across the organisation, choosing the correct tools and metrics for the job, properly reporting successes and failures, and how to use data to ensure continuous improvement across the organization.

Who should attend:

1. Business executives wishing to learn how to effectively plan for, develop, deploy and manage Social Media programs across complex organizations.
2. Agency principals and director-level staff wishing to learn how to build sustainable Social Media programs for their clients and/or their own firms.
3. Director-level executives and subject-matter experts (SMEs) already using Social Media in a frequent capacity, but in need of help in planning the next phase of their Social Media program.
4. SMEs wishing to further their real-world understanding of Social Media planning and management to better serve larger clients.

Location information:

Oregon Executive MBA Facility, 200 SW Market Street, Suite L101, Portland, OR 97201 (see map to right).

Event Details:

In this full day training program, participants will learn how to effectively plan for, build, integrate, manage and measure social media programs for mid-to-large sized organizations. The day will be divided into four sessions, each focusing on a specific element of Social Media program planning and management: Development, integration, management and measurement. Each session will begin with an explanation of fundamental concepts, then drill down into a rich and actionable level of detail that participants will be able to take back to their business and put into action.

The atmosphere of the sessions will be fast-paced but highly collaborative and hands-on. Expect to take copious notes (we’ll have special notebooks and extra pens for you) and have all of your questions answered. Note: Breakfast, lunch and afternoon tea/coffee will be served to all participants.

This advanced training program is part of an international series aimed at teaching Best Practices in Social Media program development, integration, management and measurement to business executives, communications professionals and Social Media directors from around the world, and is being co-created by key Fortune 500 management professionals with hands-on Social Media experience.